One thing we learned about in Bhutan was the concept of ‘Gross National Happiness’ vs. Gross National Product.
The term “Gross National Happiness” was coined in 1972 by Bhutan’s King at that time, Jigme Singye Wangchuck. This King brought Bhutan from a state still operating like a feudal society into the age of modernization. He used this phrase of “Gross National Happiness” to describe his commitment to build an economy that would preserve Bhutan’s unique culture based on Buddhist spiritual values. Although this phrase started out as a casual remark, the concept was taken seriously by the Center for Bhutan Studies.
The Center for Bhutan Studies is a research institute located in Thimphu, Bhutan — the only research institute for social science and public policy in the kingdom. At this center, multi-disciplinary research on Bhutan’s economy, history, religion, society, polity, culture and other related themes is conducted. Since its establishment in 1999, the Center has been at the forefront in promoting and deepening the understanding of Gross National Happiness as part of its policy studies.
Gross National Happiness as a concept is easier to state than to measure. The Bhutanese grounding in Buddhist ideals suggests that beneficial development of human society takes place when material and spiritual development occur side by side to complement and reinforce each other. The four pillars of Gross National Happiness are the promotion of sustainable development, preservation and promotion of cultural values, conservation of the natural environment, and the establishment of good governance. Taken at this level of generality, the concept of Gross National Happiness is transcultural–a nation does not have to be Buddhist in order to value these goals as basic to human happiness. An international group of scholars and researchers at the Center for Bhutan Studies have further defined these four pillars into eight general contributors to happiness: physical, mental and spiritual health, time-balance, social and community vitality, cultural vitality, education, living standards, good governance, and ecological vitality. Although the concept of Gross National Happiness reflects its Buddhist origins, it is solidly based on the empirical research of happiness, well-being and positive psychology.
We saw many things in Bhutan that reminded us of the National Gross Happiness guiding principles. There is great emphasis on preserving the environment, both for tourism and the enjoyment of the population. Education is valued highly. Children are being taught to carry on traditional arts and crafts which are part of the cultural identity of the Bhutanese people. There is a government directive for people to wear their traditional dress, the gho for the man which is a knee-length robe. A gho is tied at the waist by a cloth belt known as a kera. Kira and toego form the national costume for women in Bhutan. The toego is a long-sleeved, short silk jacket which is worn over an ankle-length hand-woven kira, which is a wrap around long rectangular skirt bound at the waist.














